Michele L. Lam-Fortes, MS, MSW

Michele Lam-Fortes

Director, Marketing and Communications

Newark

973-353-3849

  • Marketing and Communications

Michele Lam-Fortes, MS, MSW, is an award-winning digital marketing and communications professional with over a decade of experience in the higher education, healthcare, and fundraising sectors. Recognized for her data-driven approach and innovative strategies, Michele excels at crafting engaging campaigns, fostering stakeholder engagement, and driving organizational growth.

Throughout her career, Michele has consistently demonstrated a commitment to excellence. She spearheaded the development and execution of award-winning marketing campaigns, implemented digital transformation initiatives, and managed multi-channel communications platforms. Notably, as Assistant Director of Marketing at Rutgers University–New Brunswick, she developed a strategic communication campaign for Rutgers University’s First-Year Experience program that surpassed project goals and secured recognition in an international showcase.

Michele was the Internal Communications Manager and Manager of Donor Communications and Major Gifts at RWJBarnabas Health. In these roles, Michele played a pivotal role in supporting all areas of the hospital, from internal clinical communications to external fundraising initiatives. Her expertise in nursing communications enabled her to effectively connect with healthcare professionals, fostering a strong sense of community and shared purpose. Through her strategic approach and innovative communication strategies, Michele contributed significantly to the overall success of RWJBarnabas Health.

Michele’s expertise extends beyond traditional marketing. She possesses strong leadership skills, having supervised teams and earning the coveted “Supervisor of the Year” award at Rutgers University. Additionally, her passion for problem-solving is evident in her successful implementation of an AI-powered internal communication app and a digital signage strategy, which improved information dissemination and audience engagement.

Michele’s dedication to continuous learning is reflected in her impressive educational background, including a Master of Science in Digital Marketing and a Master of Social Work in Non-Profit and Public Management. She is a results-oriented professional with a proven track record of success, making her a valuable asset to any organization seeking a dynamic and forward-thinking marketing leader.

Her expertise spans various areas, including:

  • Digital Marketing & Communications: Campaign development and execution, website management, social media marketing, content creation, and data analysis.
  • Donor Relations & Fundraising: Donor engagement, stewardship, communications strategy, cultivating high-value partnerships.
  • Internal Communications: Employee engagement, mobile app implementation, change management, leadership communication.
  • Event Management: Large-scale event planning, logistics, budgeting, stakeholder relations.